Wednesday, April 1, 2009

Taylor Swift is L.E.I Gorgeous

Taylor Swift has teamed up with L.E.I. (Life Energy Intelligence) and produced a line of sundresses for Wal-Mart. “I love dresses,” Taylor told PEOPLE. “And I have always had this dream to make an affordable sundress line.” She first teamed up with L.E.I. last year to star in their denim campaign, and now the Wal-Mart brand has released her dresses on February 1st.

The singer, who also stars in the ads, looked to her own life for inspiration when it came to design. “I started brainstorming what I would wear this summer, on tour or hanging out at festivals when it’s hot outside,” Taylor says. The result: a collection of lightweight jersey dresses in bold colors and girly prints for just $14. “I was totally adamant that I wanted [the dresses] to be affordable. With my headlining tour, we are offering $20 tickets everywhere we go and I wanted to approach the sundress line in the same way,” says Taylor. “To have cute dresses under $20 is something I am really proud of.”

Each dress style comes in a variety of plain colours as well as coloured prints. What I am showing are just a few. I actually really like the dresses. The “Cindy” is gorgeous. Unfortunately I’m pretty sure Canada doesn’t sell L.E.I.
The “Nicole” is a print cotton-blend jersey. It has an eyelet bust and eyelet hem; smocked in the back, scoop neck and empire waist. The spaghetti straps are adjustable.
The “Miley” is a cotton jersey dress with adjustable spaghetti straps, empire waist and flounced hem. The scoop neck has an eyelet-trim inset to make it look like there is layering.
The “Cindy” dress has a square neckline and cap sleeves with elasticized cuffs. The back is cut out and has sash ties at the neck.


Pictures courtesy of and


Violet LeBeaux said...

I want the Cindy! How cute :D

Sophie said...

Really cute dresses. They make me long for warmer weather and just summer in general.
I wonder if these are available in Europe?