If the Hello Kitty character is a little too cutesy for you, you're in luck! Kuromi is the new, adorably mischievous Sanrio character that seems to be stealing the hearts of many girls/ young women.
Kuromi is the rival of My Melody from the anime Onegai My Melody, was created by Sanrio, and voiced by Junko Takeuchi. She is a white rabbit-like creature, wearing a black jester's hat with a pink skull on the front and a black "devil" tail in the place of a normal rabbit's tail. Kuromi's appearance also looks similar to those of cartoon characters from the 1920's and 1930's.
source for this paragraph: Wikipedia
Kuromi product example:
Stores will probably be picking up this character too. Will Kuromi be a bigger hit than Hello Kitty? Only time will tell.